No need to say how often brands use social media. Digital brands communication based on social media with marketing know-how is so popular for 6-7 years. In recent years, brands from every sector desire to use top celebrities’ social accounts to drive their strategy better. Let me explain this process at first. There are some agencies to create connection between brands and celebrities. They take commission. Sometimes, the brands who want to use a celebrity goes to this agency and says what they need; sometimes, agencies come to brands for celebrity partnership. Although brands and celebrities use Facebook & Instagram networks, the money goes to celebrities via agencies from brands by-passing Facebook and Instagram. In addition, celebrities earn $300-$400 per post in Turkey.
At this point, I’ve a platform recommendation with 2 ideas that Facebook and Instagram can monetize using celebrities by bring brands and celebrities together officially without 3rd party agencies. The platform name can be like that; Facebook Celebrity Place.
d- Celebrity push the “let’s do it together” button, uploaded image and text start to be shown on this profile for limited time.
f- Finally, brands have best post and pay it to the platform. If this post’s cost is $400, the platform get %20 of total cost which means $40 for only one post. It’s like what Apple does for App Store.
While brands use celebrity they want easily with less money (without agency profit), celebrity earn more money again with less effort (just pushing “let’s do it together” button and without agency profit).